Getting Shirts Made
One of the things that Zach and I love the most about The FoundryCast is our branding, namely our Logo. The name took weeks of debate, difference, and decision. The design elements were intentional and deliberate, to fit in modern branding style which highlights strength of machines, the cleverness of technology, and the simplicity of our message: Build, Craft, Create. The Colors are striking and unique, the layout is strong yet adaptable. It was very rewarding getting something that we like; a logo that speaks for us purely in its design.
We got 2 rounds of business cards made, with the design elevating between printings. We had t-shirts made to test the waters there as well. With our website needing a refreshment, we found a couple of other design options that we could implement with various backgrounds and placards. So, with all our elements set and looking super-spiffy, I decided I wanted a nicer polo shirt made.
After researching local shops, I found a business with a reasonable rate and the ability to get more items printed/embroidered without having to pay subsequent “digitizing fees”. So, I can get the logo embroidered on a shirt now, then I can get it on a hat, or something like a tote bag. If Zach wants the same thing, but on a different kind of polo, or on a jacket, the options are fairly wide open.
I called the business and the man who answered had a great enthusiasm and helpful attitude. I sent him the details and he said they could set up a digital preview of what I wanted. A couple of days later when I called back, a woman answered with a much less helpful demeanor, who made it sound like I would have to pay the digitizing fee before I ever saw a general mock-up of what I wanted. Discouraged, I almost wrote them off entirely. Later that night, the same guy as before responds to my email with a picture detailing precisely what I wanted. I told him it looked good, I had some suggestions for tweaks, and that I would be there the next morning.
Of course, when I arrived, the less-helpful lady was working, and the process wasn’t as easy-going as I had hoped. I knew that she understood how the final product would look and that I should trust her professional opinion, but I did not feel like she was listening 100% to what I wanted it to look like. However, she had a few good points about color and the embroidering charge, so I followed her lead. She showed me what it would look like on her computer, with a grey shirt instead of the black, but it all looked good and so she ordered a couple of shirts for me to try on the next week before it would be sent off for embroidering. The next week when they came in, I picked the best fitting shirt, and the lady sent them off to be completed within 2 weeks.
I was excited and a little nervous about the shirt. At this point in time, I had learned that we would NOT be hosting a panel, and so I wondered if I would actually NEED it. But I liked the idea of looking professional and putting out in the universe the chance for someone to ask me about it. People ask me all the time about the work polo I wear as well as my SBI shirt, so it stands to reason that someone will ask, “What is The FoundryCast?” The shirt came in 2 days early, so I drove out early before work to pick it up.
After my first perusal, I noticed something was wrong, but I couldn’t put my finger on it. The grey of the shirt was in line with acceptable parameters, and the burgundy color of the emblem was very striking. After a couple seconds more, I noticed what was wrong. I double checked my emails to confirm it was correct before having been sent away and was not an error on my part. The CAST in our FoundryCast logo is supposed to be the same burgundy as the little broadcasting gear icon, but instead they had embroidered it white, along with the rest of the letters. It looks “okay”, but it is wrong, and I did not want to pay for it.
The lady could tell I was about to bolt out the door, that I was disappointed and that I had no time left to get it done correctly, so she discounted me the “digitizing fee” and would basically eliminate the digitizing fee to fix it if I were to order more shirts. Feeling very underwhelmed, I relented and bought the shirt at what was basically half price.
When I look at it, it is just wrong. Walmart spark is not green, the FedEx logo is not green and orange, and the Nike swoosh isn’t upside down. The shirt will look fine for what we need it for, and really, I am trying to see it as a taste of things to come. To me, branding really matters and when I look at our logo, I am reminded of how proud I am of the work we have put into everything we have done so far. I am definitely wanting a hat made next!
What FoundryCast merchandise would you buy???